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The question that we get most often about social media marketing is how much it costs — which makes sense. Like…
Read MoreThis year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly…
Read MoreSince the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending…
Read MoreBrand awareness refers to whether customers can recognize a brand, influencing whether a consumer purchases a product (Keller, 2008). If a…
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