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The question that we get most often about social media marketing is how much it costs — which makes sense. Like...

This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly...

Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending...

Brand awareness refers to whether customers can recognize a brand, influencing whether a consumer purchases a product (Keller, 2008). If a...

Podcasts,similar to wide leg pants and Mohawks, are experiencing a huge comeback. Popularized by the iPod in the early 2000s, these...

Our internet reading habits are becoming increasingly mobile. October was the first month ever when more web pages were viewed on...