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How Much Does Social Media Marketing Cost?

The question that we get most often about social media marketing is how much it costs — which makes sense. Like...

Why Marketers Plan to Increase Ad Spending on Snapchat

This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly...

23 Creative Brands Already Using Snapchat’s Branded Geofilters

Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending...

The methods and madness of Snapchat- How fashion brands can use different Snapchat functions to increase their brand awareness.

Brand awareness refers to whether customers can recognize a brand, influencing whether a consumer purchases a product (Keller, 2008). If a...

30 Podcasts You Should Listen to If You’ve Thought of Starting Your Own Business

Podcasts,similar to wide leg pants and Mohawks, are experiencing a huge comeback. Popularized by the iPod in the early 2000s, these...

More websites were viewed on mobile devices and tablets than desktops for the first time ever last year

Our internet reading habits are becoming increasingly mobile. October was the first month ever when more web pages were viewed on...