Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently.
Branded geofilters cost upwards of six figures, reportedly anywhere from $250,000-$750,000 depending on the date, targeting, and how many people it’s served to. There’s still no self-service ads product yet, so you’ll need to contact Snapchat directly, but they do provide analytics to brands after the campaign for analysis.
So why are geofilters catching on?
Snapchat’s Geofilters have become a staple to content creation and sharing on the app. The ability to personalize and overlay images with creative elements from the world around you is one of the things that makes Snapchat so much different than other platforms we have seen before.
That idea of personalization can’t be understated here. Snapchat’s filters, both branded and unbranded alike, are assets that enable someone to personalize their communications, not only publicly on Snapchat stories, but privately, too
We have been watching the use of these branded geofilters and pulled together 23 examples from the past six months that can help to highlight the ways that marketers are using this new ad product from Snapchat.
7. Lilly Pulitzer
8. American Express/Small Business Saturday
10. TGI Friday’s
12. W Hotels
13. Apple Music
16. Mission Impossible
17. Jolly Rancher
19. Dunkin’ Donuts